Product Design

PRODUCT:
           A Product is something sold by an enterprise to it's customers.
PRODUCT DESIGN:
          Product design is concerned with the efficient and effective generation and development of ideas through a process that leads to new products
 PRODUCT DEVELOPMENT:
           Product Development is the set of activities beginning with the perception of a market opportunity and ending in the production, sale, and delivery of a product.
          A product development process is the sequence of steps or activities which an enterprise employs to conceive, design, and commercialize a product. many of these steps and activities are intellectual and organizational rather than physical.
          Some organizations define and follow a precise and detailed development process, while others may not even be able to describe their processes. Furthermore, every organization employs a processor at least slightly different from that of every other organization. In fact the same enterprise may follow different processes for each of several different types of development projects.
SIX PHASES OF THE GENERIC DEVELOPMENT PROCESS:
  1. Planning
  2. Concept development
  3. System level design
  4. Detail design
  5. Testing and refinement
  6. Production ramp-up
PRODUCT PLANNING:
        Product Planning is a periodic process that considers the portfolio of product development projects to be executed.

 CONCEPT DEVELOPMENT PHASE:
  1. Identify Customer Needs
  2. Establish Target Specifications
  3. Concept Generation
  4. Concept Selection
  5. Concept Testing
  6. Setting Final Specifications
  7. Project Planning
  8. Economic Analysis
  9. Benchmarking of competitive products
  10. Modeling and Prototyping
 MISSION STATEMENT FOR PRODUCT DEVELOPMENT:
  1. Vision 
  2. Business Goals 
  3. Target markets 
  4. Critical Assumptions 
  5. Product Stakeholders

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